Hunch DOES What If It Snows Book
WHAT IF IT SNOWS has been awarded the Silver Laus, 2016.
WHAT IF IT SNOWS is a waterproof book. Hunch commissioned the designer Albert Romagosa Design Cabinet to jointly design an editorial piece, which would be included on our first capsule collection named ALPINE BASICS.
We held a talk in order to decide which part of that collection was essential and defined that the book, as well as the other pieces on the capsule, should be waterproof. For us, designing this piece had to be about more than just making a catalogue, there was a real need to communicate the whole background and concept behind the Alpine Basics capsule, hence avoiding the exhibiting of clothes or even objects and treating it instead as a dynamic, visual essay with an intellectual approach.
To make a waterproof book possible, we investigated with various papers and treatments which are resistant to water and, following lots of mechanical problems, the book came finally to life. The beautiful part of it is that you can now take your book skiing and read it wherever you want without having to worry about it snowing or raining. This book is a limited edition of 100.
Graphic Design by Albert Romagosa
Art Direction by Hunch & Albert Romagosa
Photography by Hunch & Albert Romagosa