Unicef DOES a Time Machine


Unicef DOES a Time Machine
DOES Social®
DOES Tech®

During The General Assembly of the United Nations in September 2016 the heads of State and Government from around the world will discuss the role that data will play in measuring progress towards the future.

Issues that go unmeasured often remain unresolved. Understanding children's current situation and their problems is vital when dealing with future problems in our society, which is why we need to improve the way we gather and process children's related data in order to make the better the future.

Our team and The Data, Research and Policy division from UNICEF have been working together to transform the lack of data into a tangible experience, shedding light on the current situation and on the vital information we are missing today.

Not having enough data prevents us from identifying obstacles that need to be overcome to ensure a happy and safe childhood to every child.

We want our message to the United Nations General Assembly to be loud and clear. We need to generate awareness about the big responsibility they have in their hands by making each and every person from every background and culture face this reality. Thereupon, we introduce a new kind of Time Machine. The Time Machine is an experience that aims to make the world leaders and other participants of the General Assembly, look back to their own childhood and understand how they can change the childhood of millions of children today.


Even if this pledge is not legally binding to anyone, it can mean a lot to many. Each participant will sign a commitment pledge between themselves and themselves as a child commiting to improve children's related data that will be will be publicly exhibited.


Children often remain unheard because we lack the data to give them voice. Therefore we have developed a software that transforms each participant’s data into a personalised song created from their childhood memories. Still today a lot of anonymous childhoods remain in silence. We want them to understand that they can change this silence.

It is in our hands to create a world where every child has an equal chance of being heard and seen. Children are the future, but the future is bleak if the present is neglected. And they do not count if they are not counted.


Project developed in collaboration with Domestic Data Streamers for UNICEF, exhibited at the UN Headquarters during September, 2016.
Photography by Domestic Data Streamers